You Don’t Know Everything – and That’s Okay

When I really started taking social media seriously, I quickly realized that I didn’t know everything there is to know. And there’s a lot to know. I took steps to learn as much as I could about how it all worked, and eventually, others started asking me for help. From … Continue reading

Create a Partnership with Your Social Media Manager

You know by now that you must leverage social media to promote your name, your product, and your brand. It’s not optional – it’s necessary.   Facebook, Twitter, LinkedIn, YouTube, Google+, Tumblr, WordPress blog, Goodreads, Scribd, Delicious, Ning, StumpleUpon, Pinterest…did this partial list of social media sites overwhelm you?  Does … Continue reading

Help Your Social Media Manager Help You

  What are you investing in to skyrocket your success this year? If you’ve decided to invest in your own social media manager, you must respect and protect that investment as you would any other kind. Be available. Your social media person is not you. Questions and issues arise that … Continue reading

Developing Content for Social Media

One of the most common questions I’m asked is “What do I post?” A close second is “Where do I find content for my social media?”  I say don’t over-think it. If you are writing blog posts, have a website, have a book/product/service, and have a brain, you have things … Continue reading