Using Social Media to Promote Your Next In-Person Event

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Finally! Your book is officially published. It’s been a long road to get where you are, but you’ve made it. Now comes the part many authors avoid: promoting it. A common promotion tactic for authors is to host an in-person book launch event. These can be great for getting the … Continue reading

Avoiding Social Media Stress as an Author

The publishing business has changed quite a bit in the last couple of decades. Today writers are not only master wordsmiths but they are also, out of necessity, damn good marketers as well. Much of the labor of promoting your work (regardless of how it’s published) will fall squarely on your … Continue reading

Why Writers Should Incorporate Facebook Live into Their Marketing

Writers have one goal when it comes to digital marketing: convert social media window shoppers into raving fans of their work. Facebook Live provides a new way to do that. It allows you to bring your readers behind the scenes and connect with them on a more personal level. With … Continue reading

Social Media for Authors: Do Some Spring Cleaning

Spring Cleaning Your Social Media

  Social media is an integral part of your author platform. If you’ve been using it awhile, it’s time to do a little spring cleaning! You can make small but meaningful changes in your social media strategy to support and increase your success as an author.     Reset your … Continue reading

Social Media Resources for Authors

Social Media Resources for Authors

I’ve always been upfront with clients, authors and fans about social media, mentioning the ever-changing landscape on multiple occasions. The truth is there is a lot to keep up with in social media. It’s my profession, and I have to work at that every day myself. No wonder authors – … Continue reading

Reset Your Mindset About Social Media

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  As an author, small business owner, or entrepreneur, you’ve become acutely aware of the need to be present on social media. Do you find that you are reluctant? Overwhelmed? Think it’s not working? You need to reset your mindset, my friends. Mindset: Social media is separate from everything else. … Continue reading