5 Ways to Use Instagram Slideshow to Promote Your Next Book

instagram-1474231_1280Working on building a community online and promoting your latest book at the same time?

Not every social media platform is right for every writer, author, book or need. LinkedIn is probably not the best place to promote a book like Fifty Shades of Grey, but it is perfect for an author promoting a book on how to make a career change or build a network.

One social media platform commonly overlooked by writers is Instagram. Instagram is an online photo sharing social network, and before you judge promoting a book here, know that the site has over 500 million active users per day and ONE BILLION active users per month.

With that many visitors, you’re bound to reach a larger audience if you take time to learn how to utilize this promotional tool.

How Does Instagram Slideshow Work?

Download and open the app on your smartphone or tablet. At the bottom of the screen, you’ll see a square icon where you can create a new “gallery.” On the next screen, you’ll see pictures appear that are currently on your device. Select which photos you’d like to share and Instagram will create an eye-catching slideshow. Additionally, there is an option to share your slideshow on other social media sites like Facebook and Twitter to achieve even greater reach.

How do you make this technique work for you? Here are 5 creative ways you can use an Instagram slideshow to showcase you and your work

1. Give a Sneak Peek

library-108544_1280Readers want to get to know the person behind the words. Post pictures that you are comfortable sharing like photos from events and places you go.

Here are some ideas on how to give viewers a “peek” into your life and your written word.

  • Make regular runs to the bookstore? Share what you are purchasing and reading.
  • Take pictures when you receive your arc copies in the mail.
  • Snap some screenshots of the editing process.
  • Share your work space.
  • Have someone take pics of you during the next book signing or public event. (Always!)
  • Fan mail, old rejection letters, or other correspondence.

Readers will connect with you when they see that you share similar interests. Everyone likes to get a peek into the private lives of their influencers and this is a great way to share more but in a less intrusive way than live video.

2. Provide Inspiration

All the rage on social media is creating and sharing memes. Find graphics that are beautiful (and copyright free – try Pixabay) and quotes that not only are relatable but also evoke an emotional response. This will create a stronger network and boost your organic social reach. These images are more likely to be shared on other pages, platforms and networks so make sure they are branded (with your website and logo) and lead viewers back to you.

3. Showcase the Work

book-1014197_1280The first thing that attracts a reader at a bookstore is a stunning or interesting cover. The same goes for Instagram.

If this is your first book, and you have an awesome cover, readers in your genre will flock to see what your book is about. Put together a slideshare of images of the front cover, back cover, dedication page or index, and the first page of the first chapter.

4. Organize a Contest

As a marketing tactic, have fans send in their photos and give the winner a free copy of your book, a signed bookplate, or some other swag. It may seem counterintuitive to give away your book for free, but a  contest will spread news across the web about your next best-selling book and build your following and presence online.

5. Follow Other Writers, Authors and Bloggers

Instagram is a social media platform, so don’t forget to network with your fellow writers and authors and other people in your industry. Especially if you are a new author, this is your chance to connect with experienced authors and build influence and credibility. Plus, following others who are already utilizing Instagram could help inspire you when creating your own content.

How do you use Instagram to build your writer and author presence online?

Melody Jones, Social Media Aspirin™Melody Jones is Dispenser-in-Chief of Social Media Aspirin™ for Writers and Authors. She helps take the pain out of social media! Check out her services and learn how your can reduce your social media pain – and get back to doing what you love.

Top Three Thursday: Social Media News You Can Use

TTTPearsWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Twitter has new enhancements and Carolina Leon from Sprout Social is giving us the lowdown in  “Streamline Conversations With the New Twitter Contact View & Real-Time Direct Messaging.” She shows us how to use the new toolset to build lasting relationships and enhance customer service. Definitely, check it out!

Images and videos are a compelling way to share your message. Instagram rolled out a new feature that takes advantage of that truth. David Cohen from Adweek fills us in on how Photos and Videos Can Now Be Used in Replies to Instagram Stories.” It even lets you use any of the creative tools in the camera like face filters, stickers, and rewind. You should definitely give this a try!

Have you been wondering whether or not the video marketing trend is right for you? Animoto recently released a report that might surprise you. Donna Moritz of Socially Sorted breaks down 10 Social Video Statistics That Will Make You Rethink Video.” She highlights several key points that can make your video creation easier. If you’re a visual person, the infographic alone is worth the check. Will you be using videos in your next social interaction?

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Top Three Thursday: Social Media News You Can Use

TTTPearsWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

In Poynter’s recent blog titled “Facebook is testing products to connect it’s users to local news”, they explain the latest installment of features offered by Facebook. These new testing products are designed to help continue to push and promote local happenings for users to keep them up to date on what is happening in their own neighborhoods.

Instagram’s recent blog post “New Objectives Now Available in on Ads in Stories”, covers why they decided to change direction from only focusing on reach and targeting in their new advertising offerings. Now ads are capable of incorporating Traffic, Video news, Conversions, and Mobile App Installs.

In Adweek’s recent update for Twitter titled, “Twitter Adds 9 Million New Users in 3 Months, Surpassing Q1 Estimates” it appears that even though this social giant was on the decline in popularity, it is now making a BIG comeback. This is great news for Twitter, and its loyal fan base, but what does it mean for the rest of 2017? Good question.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.