social media | Social Media Aspirin™

September 22, 2016September 21, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Google has been trying to get into the social media game for years with little success. Both Google+ and Google Hangouts have not generated the desired impact. Now Google Aims for Social Media Win Vs. Facebook With Allo according to Investors.com. Allo is app with a combination of both a messenger and an assistant functions. Time will tell if it can hold its own against Facebook and WhatsApp.

It’s the old debate… Paid vs. Organic Social Media: What Is More Effective? MarketingProfs explores this using surveys and statistics to back up its data. Check out what users are saying when it comes to the various social media platforms and whether or not it’s worth it to build social into the budget.

Not everyone wants to hear it…but social media is a necessity these days. CIO has put together 5 Reasons Why Social Media is No Longer Optional to demonstrate this concept. Recent reports state that 1 in 3 U.S. consumers are going to social media to help make purchasing decisions. If you haven’t already, it’s time to opt into social.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

September 15, 2016September 14, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Social media has past the point of simply being a hobby and is now a standard for business. Proof of that is how social is impacting our companies. Mashable lists some of these impacts in their latest, “5 Powerful Ways Social Media Has Forever Altered The Way We Do Business.” How many of them have already affected the way you work?

Facebook, with its 50 million+ business pages, seems to know what it takes to keep being successful. Now Facebook Is Wooing Small Businesses in order to increase the popularity of its advertising platform since only 3 million of those business pages are currently paying for ads. Forbes is predicting that Facebook ads will be one of the next avenues of growth for this social media standout.

Sounds like Twitter is looking to get into the live video market in a big way by launching apps to stream video on TV. CNBC reported that the company is introducing new live streaming video apps for Apple, Xbox, and Amazon – incorporating NFL games into their offerings. This is quite the switch from the social platform’s branding so watching where the site goes next should be interesting.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

September 8, 2016September 9, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Ever wish you had a social media checklist? Peg Fitzpatrick has a list put together by guest writer Michael Patterson of Sprout Social. He provides us with “Your Complete Social Media Checklist.” It’s thorough and easy to adapt to your business needs. Make sure you check it out!

Are you hooked up in LinkedIn? Like all social media platforms, we want to make the most of our time when we visit. Viveka von Rosen from SocialMediaExaminer.com provides us with “6 LinkedIn Browser Extensions to Enhance Your Marketing.”Each option is time-saving and intuitive. Viveka provides great visual aids to help you work through the extensions.

Visual Marketing is a valuable way to gain customers and clients. Powerful imagery and brand identity have become more important than ever, and the move to video marketing is proving it. If creating a video makes you nervous, how about a slideshow? Facebook and Instagram now allow you to use pictures in slideshow form. Melonie Dodaro of Top Dog Social Media provides us with a wonderful and free option for graphics creation in “Visual Marketing: How to Use the Canva iPhone App.” It’s a handy program and I’m thrilled to see them expand into the mobile market.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.