video marketing | Social Media Aspirin™

Welcome to my Thursday feature. Here I link three useful and interesting articles from excellent information sources that deal with social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

It’s a new year, which means new social media trends and strategies. Being able to get ahead of those trends means being able to predict what’s coming around the corner. Social Media Today has put together a list of their 50+ Predictions for 2016. Of course, you could just check it out because the curiosity is killing you!

For all my logical/analytical readers, what if you could use a formula to determine the best possible content for your readers? The Content Marketing Institute has developed such an equation in their article The Ultimate Science-Backed Method for Creating Content That Readers Love. This piece is perfect for those struggling to find ways to measure the success of their content curation efforts.

Video is definitely the future of social media and all the platforms are catching on. Facebook has been slowly releasing their Facebook Live feature since last August. Wondering how to utilize this new tool for your business? Social Media Examiner explores this idea in more depth in Facebook Live: What Marketers Need to Know.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources that deal with social media and marketing subjects. As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Video is all the rage in social media right now. It gets stronger engagement than other types of content. I’ve discovered, however, that my clients are not all that fond of seeing themselves on camera – and come to think of it, neither am I! Kim Garst of Boom Social to the rescue. Check out her article ‘How To Make Wicked Good Videos Even if You Are Camera Shy.’ She tells us that Facebook has already had 4 billion video views this year! Let her walk you through getting yourself on camera.

Let me quote you a statistic from Convince & Convert: at last count on Google, “there were 60 trillion indexed pages, which is double the 30 trillion from 2013.” How in the world will your content EVER get seen? Read ‘Winning the Lottery Is Easier than Finding Your Content’ for guidance on getting past all that noise.

I’ve said many times that Facebook is still the big gorilla in social media. You need to have a business page. For help on how to make your page and your business stand out, I suggest reading Rebekah Radice’s ‘5 Facebook Marketing Techniques to Get Your Page Seen.’ She says with a little commitment and planning, you can make new contacts daily on Facebook.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.