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Top Three Thursday: Social Media News You Can Use

Top Three ThursdayWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Sometimes an older social media platform comes onto our scope that we’re not really sure how to use. Reddit is one of those places. It’s tough to jump into Reddit and pursue self-promotion, but you can build brand loyalty and trust. Mark Schaefer from BusinessGrow.com gives us “A Reasonable Guide to Reddit for Marketers.” His pointers are crucial in launching successfully on Reddit.

Are you interested in using video in Twitter Ads but are unsure where to start? Carolyn Berk from Social Media Examiner gives us four great examples in her article “4 Ways to Use Video in Twitter Ads.” She even provides a great set of tips for making successful ads, and provides powerful brand examples. Since 82% of Twitter users watch video content, this is something you definitely want to check out.

Have you ever used Facebook Slideshow Ads? Facebook rolled it out last October as a way for marketers to create videos out of still images. The new features make it something you should try out. David Cohen of Adweek.com has the scoop with “Facebook Slideshow Ads Get Several New Features.” Two of my favorite new additions are the ability to create slideshows on the go with Android mobile devices as well as the ability to turn videos into slide shows for users with low bandwidth connections.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

Top Three ThursdayWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Facebook has changed the way it does ads. From the ability to control the ads that you see, to new publisher tools, there’s a whole new world for social media marketing. Jon Loomer has the breakdown with “10 Recent Changes Impacting Facebook Advertisers.” Whether you use Facebook ads or not, you should definitely check it out for new ways to tailor your personal experience regarding the new features.

A recent study by Startek examined the connection between social media mobile and consumer engagement. It turns out that your customers view social media as a valid outlet for customer service inquiries, complaints, and more. Kimberlee Morrison from Adweek.com tells us more in “80% of Consumers Use Digital Devices to Contact Customer Service (Report).”

Did you know that Instagram video watching has increased 150% over the past six months? To make the experience more live-event friendly, they’ve created a video-focused channel. Andrew Hutchinson from SocialMediaToday.com breaks down the “Explore” tab’s new features in “Instagram Introduces Event Channels to Emphasize Video Content.“

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

Top Three ThursdayWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Not sure how Instagram Stories fit in your marketing plan? Instagram expert Sue B. Zimmerman has you covered with her “Instagram Stories Tutorial for Business.” She provides a free training video and some fantastic best practice tips. If you’re new to Instagram she also offers a free strategy guide at the end of the post.

Have you heard of Twitter Moments? Twitter Moments are collections of tweets that follow a specific news story and other conversations of interest in the Twitter community. Twitter and a few influencers have used it in the past, but they’ll soon be opening up the floor to everyone. Karisa Bell from Mashable has all the details in “Twitter Will Soon Open Up Moments to All Users.” Since Mashable is one of the influencers who has used Twitter Moments, we’ll be keeping our eyes on their blog for a tutorial once it goes live for everyone. Stay tuned.

Sometimes it feels like we’re shouting in the dark when it comes to social media, and this can allow us to become lax in our content and response times. It’s important to develop a bond of trust between you and future clients/customers, but how do you do that? Lauren Smith from Convince and Convert provides us with a timely and helpful article on “How to Use Social Media to Build Brand Trust.”

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.