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Top Three Thursday: Social Media News You Can Use

Top Three Thursday

Top Three ThursdayWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Instagram just announced in their recent blog post “600 Million and Counting”, that they have officially hit 600 million active users. Since their launch in October 2010, Instagram has continued to grow rapidly, with the last 100 million users joining in just the past 6 months. This increase in users, combined with their moving towards live video and purchasing in app options, makes Instagram an incredible platform for reaching your desired audience.

AdWeek posted an article called “7 Ways to Stop Creative Fatigue from Killing Your Facebook Advertising Budget”. This article offers several tips to help you change up your advertising approach on Facebook so that you can avoid increased fees for repetitive advertisements. While Facebook advertising continues to be quite the profitable avenue, learning to using it wisely is the key for optimal success.

LinkedIn has installed a new feature for you to communicate easier with your connections. In their recent blog post “Break the Ice with Conversation Starters in LinkedIn Messaging” they describe how to use these new personalized conversation starters and the purpose that they serve. LinkedIn continues to find ways to make digital networking successful.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

Top Three Thursday

Top Three ThursdayWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

 

Facebook released a new report on Millennials and brand loyalty. It is estimated that 77% of Millennials remain loyal to a brand, but only 37% of those customers will become repeat buyers. The article is titled “Modern Loyalty: Love in a Time of Infinite Choice” and describes what causes this generation of consumers to remain loyal to a brand or move onto another company. Understanding your customer is crucial in sustaining your business.

LinkedIn made some updates to their “Endorsements” feature on their platform. Endorsements are helpful in finding a new job as well as in aiding employers in hiring a new employee. In one of LinkedIn’s recent articles “Expert Tips for Making Skills on Your LinkedIn Profile Stand Out”, they explain how to use this feature to its full potential and improve your LinkedIn profile.

In Mashable’s recent article “Everything Your Small Business Needs to Know About the Evolving World of Marketing” they outline some very helpful attributes of a healthy marketing strategy. Topics range from how to engage with your audience on their level to seeking advice from experienced mentors. The article is full of instructional videos outlining these strategies. These words of wisdom are sure to motivate and inspire you as you curate, create and schedule your social media.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

Top Three Thursday

Top Three ThursdayWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

 

LinkedIn made a smart move last year when they invested in mobile optimization for their platform. In fact, a majority of users are utilizing the site on their phones now. Social Media Today covers new changes in LinkedIn Adds Tools to Help Personalize Your Feed, Save Links for Later as the social media app continues to improve their mobile features.

Do you want to build deeper relationships with your Twitter followers? Looking for easy ways to create loyal fans on the site? To reap the full benefits of Twitter, you need to approach your engagement in a personable way. The Social Media Examiner gives you Five Tips to Build More Loyalty With Your Twitter Fans.

A Business to Business (or B2B) brand faces different challenges than those that market directly to consumers. However, 76% of B2B companies are already on social media. They are investing more in social than ever before but how does a B2B brand remain relevant and interesting? Convince and Convert gives us 5 Ways B2B Brands Can Kill It With Content Marketing.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.