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Top Three Thursday: Social Media News You Can Use

Top Three ThursdayWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Facebook has changed the way it does ads. From the ability to control the ads that you see, to new publisher tools, there’s a whole new world for social media marketing. Jon Loomer has the breakdown with “10 Recent Changes Impacting Facebook Advertisers.” Whether you use Facebook ads or not, you should definitely check it out for new ways to tailor your personal experience regarding the new features.

A recent study by Startek examined the connection between social media mobile and consumer engagement. It turns out that your customers view social media as a valid outlet for customer service inquiries, complaints, and more. Kimberlee Morrison from Adweek.com tells us more in “80% of Consumers Use Digital Devices to Contact Customer Service (Report).”

Did you know that Instagram video watching has increased 150% over the past six months? To make the experience more live-event friendly, they’ve created a video-focused channel. Andrew Hutchinson from SocialMediaToday.com breaks down the “Explore” tab’s new features in “Instagram Introduces Event Channels to Emphasize Video Content.“

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

Top Three ThursdayWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Not sure how Instagram Stories fit in your marketing plan? Instagram expert Sue B. Zimmerman has you covered with her “Instagram Stories Tutorial for Business.” She provides a free training video and some fantastic best practice tips. If you’re new to Instagram she also offers a free strategy guide at the end of the post.

Have you heard of Twitter Moments? Twitter Moments are collections of tweets that follow a specific news story and other conversations of interest in the Twitter community. Twitter and a few influencers have used it in the past, but they’ll soon be opening up the floor to everyone. Karisa Bell from Mashable has all the details in “Twitter Will Soon Open Up Moments to All Users.” Since Mashable is one of the influencers who has used Twitter Moments, we’ll be keeping our eyes on their blog for a tutorial once it goes live for everyone. Stay tuned.

Sometimes it feels like we’re shouting in the dark when it comes to social media, and this can allow us to become lax in our content and response times. It’s important to develop a bond of trust between you and future clients/customers, but how do you do that? Lauren Smith from Convince and Convert provides us with a timely and helpful article on “How to Use Social Media to Build Brand Trust.”

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

Top Three ThursdayWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

LinkedIn is diving into the video marketing arena. On Tuesday, the social media site opened up the 30-second video option to more than 500 influencers. David Cohen from Adweek.com has the scoop in “LinkedIn Allows Influencers to Create 30-Second Videos”.

This one is for the Instagram users. Have you seen the ‘Instagram Stories’ feature yet? You should definitely check out “Instagram Launches New Feature That’s Exactly Like Snapchat Stories”. Andrew Hutchinson from Social Media Today gives you the reasons behind the bold move and offers a step-by-step guide on setting one up yourself.

In the past few months we’ve watched multiple social media sites move to video options for marketing. Don’t let videos intimidate you. They don’t have to be a large and expensive production. I scoured the ‘net for a great starting guide on making short videos, and I think I found it! Donna Moritz from Socially Sorted shares “5 Ways to Get Started with Short Video, even if it Freaks You Out”. What do you think of this push for video marketing? Let us know in the comments!

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.