Social Media | Social Media Aspirin™

November 17, 2016October 23, 2018

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Instagram has now added a new format for your videos and ads on the platform, vertical orientation. You can now stream your content in the same orientation as your smartphone screen, which will make your visuals easier to view to the consumer. Learn more about what this new feature offers from Instagram’s recent business announcement “Vertical Ad Format Now Available on Instagram”.

Company branding has long been the backbone of business. It’s what makes a product or service recognizable. With recent advances in technology, branding is changing. In this Social Times article, “Brand Vs AI”, they explain these changes and ways to help keep your business relevant.

Facebook now includes a “Jobs” tab on some business pages. They noticed that companies would post about job openings on their pages, and in return developed an easy way to advertise want ads for these companies. This gives a business the ability to inform their followers of openings they have within their companies without the message getting lost in their posting feed. Workable offers a tutorial to add this new feature to your business page called, “Add a Jobs Tab to Your Facebook Page”.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

October 27, 2016October 26, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Facebook Messenger now supports PayPal payments as reported by TechCrunch. You are able to directly send and receive PayPal payments through the Messenger app itself. This feature is being offered to U.S. users by the end of the year, but with no given date for when international integration will be introduced. Additionally, U.S. users will also be able to keep track of their transactions and receipts through the Messenger app as well.

Business Insider is shining a light on how Pinterest is poised to become a major social commerce platform. They recently hit an important milestone of 150 million active monthly users with more than half (80 million) of those users overseas. Although Pinterest was primarily used by women, men are now making up about 40% of new signups. This is diversifying the audience and will broaden the type of retailers and advertisers who use Pinterest to build their business. Currently 1 million businesses are using this platform with more than 10 million products for purchase. Nearly 75% of users have also bought a product that they have seen on Pinterest, making this a highly successful tool for selling products online. As Pinterest continues to build momentum, it is estimated that social commerce will rise as well.

In Huffington Post’s recent article, 3 Ways to Boost Your Business’ Engagement on Social Media, they explain how to engage more with your audience. By using some of these tricks of the trade on social media, you can boost your customer’s interest, without costing you a dime. These platforms can be leveraged for your advantage by careful strategy and a little extra effort.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

October 20, 2016October 25, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Twitter has long been a great tool for businesses. It is a way to promote your company and allows you to really connect with your customers on a personal level. However, it can be hard to increase your number of followers and get those tweets seen. Sprout Social put together this user-friendly article, 8 Easy-To-Follow: Twitter Hacks to Get Your Tweets Seen, that will help increase your online presence.

Snapchat is increasing in size substantially and reaching far more than just the under-18 demographic now. It is estimated that by 2020 Snapchat will add twice as many new followers than Pinterest and Twitter. Even with these statistics, only about 5% of businesses actually use this platform for their marketing. If you are not sure if Snapchat would be a good fit for your business or how to use it, check out this infographic Snapchat 101: What Brands Need to Know created by Social Media Today to get you started.

With all the change happening in today’s popular social media platforms, it can he tricky to keep up with. Instagram has made a load of changes lately, including offering business accounts, stories and advertising. Which makes you wonder – do you really need to be advertising on this site as well? Sue Zimmerman covers the answer to this question in her latest blog post: How To Get Started With Instagram Ads.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.