Facebook ads | Social Media Aspirin™

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Sometimes an older social media platform comes onto our scope that we’re not really sure how to use. Reddit is one of those places. It’s tough to jump into Reddit and pursue self-promotion, but you can build brand loyalty and trust. Mark Schaefer from BusinessGrow.com gives us “A Reasonable Guide to Reddit for Marketers.” His pointers are crucial in launching successfully on Reddit.

Are you interested in using video in Twitter Ads but are unsure where to start? Carolyn Berk from Social Media Examiner gives us four great examples in her article “4 Ways to Use Video in Twitter Ads.” She even provides a great set of tips for making successful ads, and provides powerful brand examples. Since 82% of Twitter users watch video content, this is something you definitely want to check out.

Have you ever used Facebook Slideshow Ads? Facebook rolled it out last October as a way for marketers to create videos out of still images. The new features make it something you should try out. David Cohen of Adweek.com has the scoop with “Facebook Slideshow Ads Get Several New Features.” Two of my favorite new additions are the ability to create slideshows on the go with Android mobile devices as well as the ability to turn videos into slide shows for users with low bandwidth connections.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Jon Loomer offers some great insight on how to Combine Email and Facebook Ad Campaigns for Greater Success (with an example). This article shows you how to use both email and Facebook ads to create a consistent message that enables a higher conversion rate for your audience than either will individually. He has a wonderful step-by-step example that leads you through the process.

New changes are in the works for LinkedIn. In Navigate the Changes to LinkedIn Privacy & Settings, TopDogSocialMedia.com breaks down each section for ease of understanding. Three settings that could be of note: you can see how many active sessions (places you’ve logged in and out of) you have, an Auto-play videos section where you say yes or no to newsfeed videos, and under the Edit your public profile section, you can change how your profile appears to search engines and the general public. The last one is especially interesting since it allows you to create a vanity URL that can help you with brand continuity.

Have you heard of Talkshow? Mashable.com gives us a great overview in Meet Talkshow, the latest viral app the Internet is freaking out about. It’s a hot new iOS-only messaging app that lets people host “Talkshows” about various topics. When a new one is live, you invite your followers to watch, send messages, post their reactions and GIFs and perhaps even join in as a co-host. Think of it as a texting-style Periscope. Finding friends and followers are easy since it integrates with Twitter, Facebook, and your email to grab your current contacts. Co-hosting a Talkshow is as easy as requesting access (or having an invitation sent to you) and, best of all, you can embed Talkshows on your site after they’ve happened. There’s also an option to share a link. Its recent popularity sparked a host of bugs that has kept the Talkshow team busy, but that seems to only heighten the demand.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.