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Top Three Thursday: Social Media News You Can Use

TTTPearsWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Social advertising is really making headway as traditional methods of advertising begin to be irrelevant. Convince & Convert highlights some of the appeal in their article, The 6 Sweetest Facebook Advertising Features Right Now. Ready for some insights on creating a sweet FB ad campaign.

Who knew something as simple as a social media streak who be so motivating in retaining an audience? Well, for one, Snapchat did. This Mashable piece focuses on the devastating emotions associated with Losing a Snapstreak. What is the benefit of logging in and using Snapchat every day? Is it really as easy as displaying a streak badge?

Visual marketing and video, everyone knows that’s the way to go with social media right now. However, not everyone has a good feel for where to start. Kim Garst covers 9 Visual Marketing Tools That Help Your Social Posts Stand Out on her blog. Now there’s no excuse for not jumping on the branded content bandwagon!

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

TTTPearsWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Twitter announced in a recent blog post titled “Now on Twitter: 140 Characters for Your Replies”, that Mentions (@usernames) will no longer count towards your 140 character replies. Additionally, the replies will also look different and not begin with the @username of the person you are replying to. Twitter keeps rolling out new ways to make the platform more appealing to use. I wonder what they’ll change next?

In an article written by The Hollywood Reporter, they explain that Instagram Stories is taking over Snapchat Story’s popularity. The article titled “Instagram Stories Surpasses Snapchat with 200 Million Users” states that in just the 8 months that Instagram Stories has been active, it has surpassed Snapchat and continues to be on the rise. Instagram Stories might be the better way to reach your audience now. Facebook owns Instagram and continues to be competitive when it comes to imitating the bells and whistles of other social media platforms.

In AdWeek’s Social Pro Daily article titled “If Social Media Flunks Your Brand, Try Native Advertising”, there is an eye-opening discussion about traditional advertising versus the use of social media. It goes into the benefits of shifting from social to native advertising to help promote struggling brands. This might seem counterintuitive to what everyone believes is working well in 2017, but there is some truth behind the notion that not every niche is a good fit for social media.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

Top Three Thursday

TTTPearsWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Facebook is opening up new opportunities for companies to advertise. In a blog post titled “An Update on Video Monetization”, they announced some of the changes they are making to live video and what their hopes are for the new developments. Facebook keeps investing in their push for more live video content – including this move toward monetization and ad break advertising opportunities.

Pinterest announced an expansion for their Promoted Pins in their recent blog titled “Promoted Pins come to Ireland, Australia and New Zealand”. Promoted Pins will now be able to help businesses increase their online sales in more countries around the world. Advertising seems to be the name of the game in social media this year.

Snapchat recently released their Snaplytics 2016 report and it would seem they are here to stay. In AdWeek’s recent article “Brands Are Experimenting With Snapchat (Report)”, it is reported that Snapchat’s engagement with brands and Snapchat users is the only network that did not decline last year, becoming even more popular for brand marketing.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.