LinkedIn | Social Media Aspirin™

February 16, 2017

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

LinkedIn has been connecting businesses and individuals since 2003. With 14 years of experience, they know how to market success. They recently released an infographic titled The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing that provides the secret to their success and how you can use it for your business.

Instagram live is changing the way people advertise their business and products. In Adweek’s blog “Why Instagram Live Could Be the QVC of Social Media” they explain how celebrities and businesses are leveraging this feature to increase their exposure and built profit.

Periscope recently ran an update and added a “Groups” tab to user profiles. Groups are great for staying connected with users you are interested in. To learn more about this feature, read Periscope’s “What Are Groups and How Do I Use Them?” article.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

December 22, 2016May 24, 2018

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Instagram just announced in their recent blog post “600 Million and Counting”, that they have officially hit 600 million active users. Since their launch in October 2010, Instagram has continued to grow rapidly, with the last 100 million users joining in just the past 6 months. This increase in users, combined with their moving towards live video and purchasing in app options, makes Instagram an incredible platform for reaching your desired audience.

AdWeek posted an article called “7 Ways to Stop Creative Fatigue from Killing Your Facebook Advertising Budget”. This article offers several tips to help you change up your advertising approach on Facebook so that you can avoid increased fees for repetitive advertisements. While Facebook advertising continues to be quite the profitable avenue, learning to using it wisely is the key for optimal success.

LinkedIn has installed a new feature for you to communicate easier with your connections. In their recent blog post “Break the Ice with Conversation Starters in LinkedIn Messaging” they describe how to use these new personalized conversation starters and the purpose that they serve. LinkedIn continues to find ways to make digital networking successful.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

November 9, 2016March 16, 2017

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Facebook released a new report on Millennials and brand loyalty. It is estimated that 77% of Millennials remain loyal to a brand, but only 37% of those customers will become repeat buyers. The article is titled “Modern Loyalty: Love in a Time of Infinite Choice” and describes what causes this generation of consumers to remain loyal to a brand or move onto another company. Understanding your customer is crucial in sustaining your business.

LinkedIn made some updates to their “Endorsements” feature on their platform. Endorsements are helpful in finding a new job as well as in aiding employers in hiring a new employee. In one of LinkedIn’s recent articles “Expert Tips for Making Skills on Your LinkedIn Profile Stand Out”, they explain how to use this feature to its full potential and improve your LinkedIn profile.

In Mashable’s recent article “Everything Your Small Business Needs to Know About the Evolving World of Marketing” they outline some very helpful attributes of a healthy marketing strategy. Topics range from how to engage with your audience on their level to seeking advice from experienced mentors. The article is full of instructional videos outlining these strategies. These words of wisdom are sure to motivate and inspire you as you curate, create and schedule your social media.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.