marketing | Social Media Aspirin™

March 31, 2016March 31, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources that deal with social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Do you like using Twitter but lost on how to increase your followers and engagement? You aren’t the only one. Good thing that Tim Felmingham has put together The Ultimate Guide to Free Traffic from Twitter to help you boost your audience!

If you are putting consistent content out there but aren’t achieving the desired results, maybe you just need an additional push. Here are 96 Concepts That Will Make You a Smarter Content Marketer. Copyblogger held nothing back when developing this thorough list of strategic content marketing techniques.

Good work on developing that sales funnel strategy! Now you need to focus on getting it seen. Kim Garst posted this resource for the Top Ways to Drive Traffic to Your Sales Funnel Using Social Media. Work social media to your advantage and make your sales funnel as profitable as possible.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

February 11, 2016March 3, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources that deal with social media and marketing subjects. As you know, changes are always happening in the world of social media. We have a lot to keep up with!

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Snapchat is a social media platform that is really making headlines right now as it moves up the ladder of popularity. There are some strong opinions about this app and it has also garnered quite a bit of attention. Check out this infographic from Social Media Today that breaks down How Are People Really Using Snapchat?

Are you the owner of multiple Instagram accounts? Often been annoyed at the need to log out of one account in order to access another? Instagram has people talking this week when it made an announcement that it plans to make in-app account switching a feature soon. Find out more about this new development in Kim Garst’s blog post – Finally Instagram Makes It Easy to Manage Multiple Accounts.

It’s difficult to do anything marketing related without running into the beast that is social media. There is so much data out there about the value of social media. Maybe you still have doubts about its ROI and have yet to test the waters? The Timmermann Group put together this thoughtful piece on The Financial Value of Social Media.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

April 15, 2014July 28, 2016

What story are you telling on your social media?

You’ve heard, read, and seen by now that social media is not really a selling mechanism so much as it is a way to tell a story. People respond to stories. They do not respond to constant advertising which will work against you if you use it too often.

Does that mean you never post an event you’re hosting or a widget you’re selling? No, you can do that, especially if you make it enticing to your fans in some way.

If you’ve taken the time to develop your social media personality and platform, whether you’re witty, warm and fuzzy, passionate, to-the-point, or intuitive, and have interacted with your fans in an authentic way, they’ll be okay with the occasional plug. In fact, if you don’t mention your product at all, they won’t see you as someone with a product useful to them.

Most of you follow a brand or personality on social media. Pay attention to what you like and don’t like. Why do you keep following that page or Twitter account? Do they offer coupons, contests, or other ways to save? Are they amusing? Do they use funny photos?

If you are following a personality, you probably love it when you’re allowed a glimpse “behind the scenes” of that person’s life. It doesn’t have to be deeply personal. On Facebook, Dwayne Johnson will post something from a movie set he’s on, a photo of his mom, or the one day a month he makes pancakes. He also talks about charities and philanthropic efforts.

You can do the same on your social media. Be who you are and do it within your platform. For example, some authors will post photos of their work spaces, talk about the trials and triumphs of being a writer, and post about their latest book. Some ask fans to name a character. They do this in a way that represents their true personality while staying within their genre/expertise.

Other brands post fan photos of their product, whether it’s coffee or a magazine, which encourages engagement. Some offer coupons, host contests and giveaways, or host free webinars.

If you set up social media profiles and then never or rarely get back to them, you are still telling a story.

But is that the story you want your customers and fans to see?