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Create a Partnership with Your Social Media Manager

If you’re a writer or author, you know that leveraging social media while building your writer platform is not optional – it’s necessary! Partnering with a social media manager helps tremendously.

Social Media Aspirin for Writers and Authors

Facebook, Twitter, LinkedIn, YouTube, Instagram, Tumblr, WordPress blog, Goodreads, Pinterest, Snapchat…did this partial list of social media sites overwhelm you?  Does the social media beast seem enormous, time consuming, and hard to tame? The answer: partnership.

Partnering with a social media manager relieves the daily maintenance stress of your social media presence, AND you don’t have to keep up with the daily changes happening on every social media platform.

Social Media Aspiring for Writers and Authors

Social media managers work within your marketing plan (you do have one, right? complete with a budget for social media, right?) to ensure your online presence supports your writer and author goals whether you want to drive traffic to your blog, build awareness for your products or services, or increase book sales.

Based on your writer and authors goals, your manager helps develop a social media game plan including setting up profiles if needed, devising and managing a consistent posting schedule, and engaging with your fans through online conversation.

A good social media manager reviews progress with you every month, suggests improvements or changes when necessary, keeps up with social Social Media Aspirin for Writers and Authorsmedia changes and news, researches your industry for engaging content to share with fans, and communicates with you immediately if an issue or question arises.

Choosing to work with a social media manager is an investment of your resources and some of your time. They are also investing in you as a client. Work with them as a partner in your writer or author journey.

It’s worth it to invest in a productive social media manager partnership.

Melody Jones, Social Media Aspirin™Melody Jones is Dispenser-in-Chief of Social Media Aspirin™ for Writers and Authors. She helps take the pain out of social media! Check out her services and learn how your can reduce your social media pain – and get back to doing what you love.

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Top Three Thursday: Social Media News You Can Use

TTTPearsWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

In Pinterest’s recent blog titled “Picture this: Advertising that goes beyond words” they explain what their visual discovery technology is and how they are bringing it into the advertising side of their website. This new technology is changing the advertising world and improving product relevancy to the consumer’s interests.

Adweek’s recent article titled “ Facebook is automatically adding images, links from landing pages to Canvas Ads” highlights some new ways that Facebook is simplifying and automating Canvas Ads for advertisers. Now advertisers essentially just input their url and Facebook handles basically everything else.

Periscope recently explained in a help article titled “What is 360 Video?” that 360 broadcasts are not limited only to Apple users, but now extends to Android users as well. This article also provides tips on how to create a 360 video and where to go for more information.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

TTTPearsWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Social advertising is really making headway as traditional methods of advertising begin to be irrelevant. Convince & Convert highlights some of the appeal in their article, The 6 Sweetest Facebook Advertising Features Right Now. Ready for some insights on creating a sweet FB ad campaign.

Who knew something as simple as a social media streak who be so motivating in retaining an audience? Well, for one, Snapchat did. This Mashable piece focuses on the devastating emotions associated with Losing a Snapstreak. What is the benefit of logging in and using Snapchat every day? Is it really as easy as displaying a streak badge?

Visual marketing and video, everyone knows that’s the way to go with social media right now. However, not everyone has a good feel for where to start. Kim Garst covers 9 Visual Marketing Tools That Help Your Social Posts Stand Out on her blog. Now there’s no excuse for not jumping on the branded content bandwagon!

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.