Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.
As you know, changes are always happening in the world of social media. We have a lot to keep up with!
Have you heard of Facebook Live yet? If not, you’re in the right place. Samantha Murphy Kelly of Mashable.com gives Fifteen Essential Tips for Mastering Facebook Live. With celebrities, chefs, home cooks, artists, teachers, and entrepreneurs using the platform, Facebook Live is generating a lot of support with viewers. If you’re nervous about stepping into the arena, don’t be. Samantha’s got you covered.
In an article entitled Persicope Will Soon Introduce Broadcast Saving, Broadcast Search, and More, Brandy Shaul of Ad Week’s Social Times provided a sneak peek into Periscope’s upcoming features. With the popularity of the #save hashtag allowing user to save streams, Twitter announced a future update to allow for in-depth saving options.
Twitter’s new Analytics Update has many marketers tweeting with joy. Ben Harper from Social Media Today highlights the changes in Using Twitter’s Improved Analytics Tools for Audience Insight. Marketing to your Twitter followers just got easier as the categories are broken down by consumer buying styles, consumer goods purchases, follower interests, and more. It’s a wonderful article to get you started, and definitely one of my favorite social media updates this week.
See you next week with another edition of Top Three Thursday: Social News You Can Use.
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