Posted on

Top Three Thursday: Social Media News You Can Use

TTTPearsWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Twitter announced in a recent blog post titled “Now on Twitter: 140 Characters for Your Replies”, that Mentions (@usernames) will no longer count towards your 140 character replies. Additionally, the replies will also look different and not begin with the @username of the person you are replying to. Twitter keeps rolling out new ways to make the platform more appealing to use. I wonder what they’ll change next?

In an article written by The Hollywood Reporter, they explain that Instagram Stories is taking over Snapchat Story’s popularity. The article titled “Instagram Stories Surpasses Snapchat with 200 Million Users” states that in just the 8 months that Instagram Stories has been active, it has surpassed Snapchat and continues to be on the rise. Instagram Stories might be the better way to reach your audience now. Facebook owns Instagram and continues to be competitive when it comes to imitating the bells and whistles of other social media platforms.

In AdWeek’s Social Pro Daily article titled “If Social Media Flunks Your Brand, Try Native Advertising”, there is an eye-opening discussion about traditional advertising versus the use of social media. It goes into the benefits of shifting from social to native advertising to help promote struggling brands. This might seem counterintuitive to what everyone believes is working well in 2017, but there is some truth behind the notion that not every niche is a good fit for social media.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

TTTPearsWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Fortune recently highlighted some changes to the Facebook world in, “You Can Now Raise Money for Yourself and Friends with Facebooks New Charitable Tool.” Now you no longer have to be tied to a specific organization, but can now donate at will. Facebook keeps churning out new features to keep people on the site longer and expand the ways it is currently used.

Mashable talks about effective branding and marketing in their article, “Why Great Design is Key to Landing and Keeping Customers”. They outline what a great design looks like and how to keep your audience engaged in your business. These design techniques can be easily translated to creating social media visuals as well.

Adweek created a great list of ways to turn your social media audience into shoppers of your product. In their recent article titled, “5 Ways to Turn Your Social Users into Social Shoppers” they break down how to better connect with your audience on social and make a profit in the process.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

Posted on

Top Three Thursday: Social Media News You Can Use

TTTPearsWelcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

In AdWeek’s recent blog titled “How Hotels Can Fill Their Rooms Via Twitter” they highlighted 4 different marketing strategies that hotels can utilize to help boost business. They also included ways to connect with their communities and other tips that can be applied to other businesses as well.

In January Instagram announced that they would be offering ad features to the stories of 30+ businesses. They have now extended this feature to all businesses of every size around the world. Instagram goes into great detail regarding what this new opportunity offers  in their announcement  “Instagram Stories Ads- Now Available for all Businesses Globally”.

Google announced two new Hangouts available for companies and businesses early this month. In their blog titled “Meet the New Hangouts” they introduce Hangout Meet and Hangout Chat. Hangout Meet is designed for video conference calls where Hangout Chat is for separate chat rooms to discuss projects and topics. Google’s blog explains the two new systems in great detail and how they can serve your business.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.