social media management | Social Media Aspirin™

November 3, 2016May 24, 2018

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Instagram has announced that Shopping Is Coming to Instagram. The site recently announced a new mobile commerce test in the U.S. They are using a group of 20 well known retailers as their test group to provide a more in depth interaction with their customers. A “tap to view” button is added to the retailers photo which then allows the viewer to see the brand and cost of an item and offer a way to buy those products. Instagram’s hope is to eventually extend this new feature to other companies down the line.

Twitter Adds New DM Tools for Brands as a new feature for businesses in their direct messaging options. PC Magazine tells us that businesses can now set up automated direct messages to their followers. These new options offer Welcome Messages and Quick Replies to interact with their customers and initiate communication without having to rely on the followers to do so first. Twitter estimates that when a customer interacts with the business directly, they are more willing to spend between 3-20% more in products and services in the future.

Pinterest Adds Three New Types of Promoted Pins to advertisers on the popular social platform, according to Social Times. There are three new options, video pins, one-tap pins, and app pins. Social Times explains the purpose of each of these new features in the article. In the past, Promoted Pins have only been offered in the U.S., but have now been extended to the U.K. Pinterest hopes to extend to other countries in the near future. This will broaden advertising options for businesses and make their content easier for their audience to view.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

October 27, 2016October 26, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Facebook Messenger now supports PayPal payments as reported by TechCrunch. You are able to directly send and receive PayPal payments through the Messenger app itself. This feature is being offered to U.S. users by the end of the year, but with no given date for when international integration will be introduced. Additionally, U.S. users will also be able to keep track of their transactions and receipts through the Messenger app as well.

Business Insider is shining a light on how Pinterest is poised to become a major social commerce platform. They recently hit an important milestone of 150 million active monthly users with more than half (80 million) of those users overseas. Although Pinterest was primarily used by women, men are now making up about 40% of new signups. This is diversifying the audience and will broaden the type of retailers and advertisers who use Pinterest to build their business. Currently 1 million businesses are using this platform with more than 10 million products for purchase. Nearly 75% of users have also bought a product that they have seen on Pinterest, making this a highly successful tool for selling products online. As Pinterest continues to build momentum, it is estimated that social commerce will rise as well.

In Huffington Post’s recent article, 3 Ways to Boost Your Business’ Engagement on Social Media, they explain how to engage more with your audience. By using some of these tricks of the trade on social media, you can boost your customer’s interest, without costing you a dime. These platforms can be leveraged for your advantage by careful strategy and a little extra effort.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

October 13, 2016October 12, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

LinkedIn made a smart move last year when they invested in mobile optimization for their platform. In fact, a majority of users are utilizing the site on their phones now. Social Media Today covers new changes in LinkedIn Adds Tools to Help Personalize Your Feed, Save Links for Later as the social media app continues to improve their mobile features.

Do you want to build deeper relationships with your Twitter followers? Looking for easy ways to create loyal fans on the site? To reap the full benefits of Twitter, you need to approach your engagement in a personable way. The Social Media Examiner gives you Five Tips to Build More Loyalty With Your Twitter Fans.

A Business to Business (or B2B) brand faces different challenges than those that market directly to consumers. However, 76% of B2B companies are already on social media. They are investing more in social than ever before but how does a B2B brand remain relevant and interesting? Convince and Convert gives us 5 Ways B2B Brands Can Kill It With Content Marketing.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.