social media marketing | Social Media Aspirin™

December 1, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

In a new blog post from Instagram titled “New Ways to Share in the Moment”, it was announced that you can now broadcast live videos on Instagram Stories as well as incorporating disappearing photos and videos for friends and groups on Instagram Direct. Love the platform? Take some time today to check out the new features and tell us how you like them.

Social Media Today published an article written by Andrew Hutchinson titled “Why Search Will be a Focus for Facebook in 2017 (and how it will Impact Marketers)”. This article explains the different search features Facebook has released lately and how it will be changing the way consumer views businesses. Read more about Facebook’s evolution and how it can impact your business.

According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. The Marketing Insider Group put together 5 Ways That User-Generated Content Amplifies Your Social Media Strategy for companies still on the fence about social.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

November 17, 2016October 23, 2018

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Instagram has now added a new format for your videos and ads on the platform, vertical orientation. You can now stream your content in the same orientation as your smartphone screen, which will make your visuals easier to view to the consumer. Learn more about what this new feature offers from Instagram’s recent business announcement “Vertical Ad Format Now Available on Instagram”.

Company branding has long been the backbone of business. It’s what makes a product or service recognizable. With recent advances in technology, branding is changing. In this Social Times article, “Brand Vs AI”, they explain these changes and ways to help keep your business relevant.

Facebook now includes a “Jobs” tab on some business pages. They noticed that companies would post about job openings on their pages, and in return developed an easy way to advertise want ads for these companies. This gives a business the ability to inform their followers of openings they have within their companies without the message getting lost in their posting feed. Workable offers a tutorial to add this new feature to your business page called, “Add a Jobs Tab to Your Facebook Page”.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

November 9, 2016March 16, 2017

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Facebook released a new report on Millennials and brand loyalty. It is estimated that 77% of Millennials remain loyal to a brand, but only 37% of those customers will become repeat buyers. The article is titled “Modern Loyalty: Love in a Time of Infinite Choice” and describes what causes this generation of consumers to remain loyal to a brand or move onto another company. Understanding your customer is crucial in sustaining your business.

LinkedIn made some updates to their “Endorsements” feature on their platform. Endorsements are helpful in finding a new job as well as in aiding employers in hiring a new employee. In one of LinkedIn’s recent articles “Expert Tips for Making Skills on Your LinkedIn Profile Stand Out”, they explain how to use this feature to its full potential and improve your LinkedIn profile.

In Mashable’s recent article “Everything Your Small Business Needs to Know About the Evolving World of Marketing” they outline some very helpful attributes of a healthy marketing strategy. Topics range from how to engage with your audience on their level to seeking advice from experienced mentors. The article is full of instructional videos outlining these strategies. These words of wisdom are sure to motivate and inspire you as you curate, create and schedule your social media.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.