Top 3 Thursday | Social Media Aspirin™

November 9, 2016March 16, 2017

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Facebook released a new report on Millennials and brand loyalty. It is estimated that 77% of Millennials remain loyal to a brand, but only 37% of those customers will become repeat buyers. The article is titled “Modern Loyalty: Love in a Time of Infinite Choice” and describes what causes this generation of consumers to remain loyal to a brand or move onto another company. Understanding your customer is crucial in sustaining your business.

LinkedIn made some updates to their “Endorsements” feature on their platform. Endorsements are helpful in finding a new job as well as in aiding employers in hiring a new employee. In one of LinkedIn’s recent articles “Expert Tips for Making Skills on Your LinkedIn Profile Stand Out”, they explain how to use this feature to its full potential and improve your LinkedIn profile.

In Mashable’s recent article “Everything Your Small Business Needs to Know About the Evolving World of Marketing” they outline some very helpful attributes of a healthy marketing strategy. Topics range from how to engage with your audience on their level to seeking advice from experienced mentors. The article is full of instructional videos outlining these strategies. These words of wisdom are sure to motivate and inspire you as you curate, create and schedule your social media.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

November 3, 2016May 24, 2018

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Instagram has announced that Shopping Is Coming to Instagram. The site recently announced a new mobile commerce test in the U.S. They are using a group of 20 well known retailers as their test group to provide a more in depth interaction with their customers. A “tap to view” button is added to the retailers photo which then allows the viewer to see the brand and cost of an item and offer a way to buy those products. Instagram’s hope is to eventually extend this new feature to other companies down the line.

Twitter Adds New DM Tools for Brands as a new feature for businesses in their direct messaging options. PC Magazine tells us that businesses can now set up automated direct messages to their followers. These new options offer Welcome Messages and Quick Replies to interact with their customers and initiate communication without having to rely on the followers to do so first. Twitter estimates that when a customer interacts with the business directly, they are more willing to spend between 3-20% more in products and services in the future.

Pinterest Adds Three New Types of Promoted Pins to advertisers on the popular social platform, according to Social Times. There are three new options, video pins, one-tap pins, and app pins. Social Times explains the purpose of each of these new features in the article. In the past, Promoted Pins have only been offered in the U.S., but have now been extended to the U.K. Pinterest hopes to extend to other countries in the near future. This will broaden advertising options for businesses and make their content easier for their audience to view.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

October 27, 2016October 26, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Facebook Messenger now supports PayPal payments as reported by TechCrunch. You are able to directly send and receive PayPal payments through the Messenger app itself. This feature is being offered to U.S. users by the end of the year, but with no given date for when international integration will be introduced. Additionally, U.S. users will also be able to keep track of their transactions and receipts through the Messenger app as well.

Business Insider is shining a light on how Pinterest is poised to become a major social commerce platform. They recently hit an important milestone of 150 million active monthly users with more than half (80 million) of those users overseas. Although Pinterest was primarily used by women, men are now making up about 40% of new signups. This is diversifying the audience and will broaden the type of retailers and advertisers who use Pinterest to build their business. Currently 1 million businesses are using this platform with more than 10 million products for purchase. Nearly 75% of users have also bought a product that they have seen on Pinterest, making this a highly successful tool for selling products online. As Pinterest continues to build momentum, it is estimated that social commerce will rise as well.

In Huffington Post’s recent article, 3 Ways to Boost Your Business’ Engagement on Social Media, they explain how to engage more with your audience. By using some of these tricks of the trade on social media, you can boost your customer’s interest, without costing you a dime. These platforms can be leveraged for your advantage by careful strategy and a little extra effort.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.