Top 3 Thursday | Social Media Aspirin™

October 20, 2016October 25, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

Twitter has long been a great tool for businesses. It is a way to promote your company and allows you to really connect with your customers on a personal level. However, it can be hard to increase your number of followers and get those tweets seen. Sprout Social put together this user-friendly article, 8 Easy-To-Follow: Twitter Hacks to Get Your Tweets Seen, that will help increase your online presence.

Snapchat is increasing in size substantially and reaching far more than just the under-18 demographic now. It is estimated that by 2020 Snapchat will add twice as many new followers than Pinterest and Twitter. Even with these statistics, only about 5% of businesses actually use this platform for their marketing. If you are not sure if Snapchat would be a good fit for your business or how to use it, check out this infographic Snapchat 101: What Brands Need to Know created by Social Media Today to get you started.

With all the change happening in today’s popular social media platforms, it can he tricky to keep up with. Instagram has made a load of changes lately, including offering business accounts, stories and advertising. Which makes you wonder – do you really need to be advertising on this site as well? Sue Zimmerman covers the answer to this question in her latest blog post: How To Get Started With Instagram Ads.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

October 13, 2016October 12, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

LinkedIn made a smart move last year when they invested in mobile optimization for their platform. In fact, a majority of users are utilizing the site on their phones now. Social Media Today covers new changes in LinkedIn Adds Tools to Help Personalize Your Feed, Save Links for Later as the social media app continues to improve their mobile features.

Do you want to build deeper relationships with your Twitter followers? Looking for easy ways to create loyal fans on the site? To reap the full benefits of Twitter, you need to approach your engagement in a personable way. The Social Media Examiner gives you Five Tips to Build More Loyalty With Your Twitter Fans.

A Business to Business (or B2B) brand faces different challenges than those that market directly to consumers. However, 76% of B2B companies are already on social media. They are investing more in social than ever before but how does a B2B brand remain relevant and interesting? Convince and Convert gives us 5 Ways B2B Brands Can Kill It With Content Marketing.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.

October 6, 2016October 12, 2016

Top Three Thursday: Social Media News You Can Use

Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources all about social media and marketing subjects.

As you know, changes are always happening in the world of social media. We have a lot to keep up with!

We all know that Facebook is tracking all of our private details by examining the choices we make within the social platform. However, computer data is only so accurate. This article from Quartz looks into how Facebook is interpreting your likes a bit too literally. This data completely skews what the ads show users and could be important for companies purchasing ads within the site.

If you are a B2B professional, LinkedIn still remains one of the best social platforms for a variety of reasons. Social Media Today reports the 3 Things Small Business Must Do to Succeed on LinkedIn. The network has changed a lot, and will keep doing so, making it important to understand the details that truly work for this site.

Do you need more leads? Are you using Snapchat? As great as Snapchat is for engaging with people, it also has the potential to deliver viable leads. Social Media Examiner showcases why Snapchat is a viable platform with its posts: 5 Ways to Generate Leads From Snapchat. These tactics for generating leads will have you increasing your follower base in no time.

See you next week with another edition of Top Three Thursday: Social News You Can Use.

Melody Jones is your social media aspirin. She helps take the pain out of social media for you! Check out her services and see which one can reduce your social media pain the most.