Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources that deal with social media and marketing subjects.
As you know, changes are always happening in the world of social media. We have a lot to keep up with!
Parents love to document the growth of their children in photos, journals, scrapbooks and videos. However, this article by the New York Times sheds some light on a survey about social media rules. One unexpected request was Don’t Post About Me on Social Media, Children Say.
While Facebook might be the frontrunner for paid social media, the other platforms are getting in on the action as well. Social Media Examiner has put together a study to evaluate Paid Social Media Effectiveness for businesses looking at adding this into their marketing budget.
See you next week with another edition of Top Three Thursday: Social News You Can Use.
Melody Jones is your social media aspirin. She helps take the pain out of social media for you!Check out her servicesand see which one can reduce your social media pain the most.
Social media is an integral part of your author platform. If you’ve been using it awhile, it’s time to do a little spring cleaning!
You can make small but meaningful changes in your social media strategy to support and increase your success as an author.
Reset your mindset. Social media is simply another tool in your author toolbox. If you can’t love it, then learn to accept it. Most people don’t want to do laundry, but we accept it as a task to be done on a regular basis. Except for some college guys. You know what I mean.
Update your social media profiles and bios. Make changes on each social media network you use, if only by deleting and adding a few different words. Remember that the most effective bios tell a story; don’t make them read like a resume (yawn). Add a more recent profile photo. Consider using a good quality, relaxed I’m-a-regular-person picture rather than a very formal pose. I’ll let you be the judge of the kind of photo you should not post.
Make social media appointments with yourself. Get your calendar out right now and schedule time, daily or weekly, to create and post social media content. The more networks you use, the more often you’ll need to do this. Prioritize this like you would taking a shower: make time no matter what. I haven’t figured out how to do this IN the shower, but if you do, let me know.
Engage with people, not platforms. Add this task to your planning calendar. On a regular basis, reach out to your fans and colleagues personally. Perhaps every Tuesday and Thursday, you say hello to three specific people, comment on a post they made, or make an observation about their profile (I love New York City. How long have you lived there?). If you’re on Twitter, for example, retweet someone else’s tweet with your own comment.
Be personable. Fans love it when authors talk a bit about their own lives, post photos of their travels or give updates on writing efforts. One author I know posts a photo of herself at every Denver Broncos football game. She always gets comments. Non-Broncos fans seem to “forgive” her.
Doing a little spring cleaning of your social media will not only improve your author platform, you’ll begin fostering true connections that can lead to things you hadn’t envisioned.
I was recruited to speak at three different conferences simply because I connected, in real time and authentically, with people on social media. You can do that too. I hear you can also meet Mr. or Ms. Right through social media and get coupons for free ice cream. Whatever floats your boat.
What would you add to this social media spring cleaning list?
Melody Jones
Melody Jones is your social media aspirin! If you suffer from Facebook fever, hashtag headaches, or insta irritations, Melody can alleviate your pain. She can manage your social media for you, coach you on how to do it for yourself, customize workshops for your group or come speak to your audience. Take a look at her services.
Second image courtesy of Stuart Miles / FreeDigitalPhotos.net
Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources that deal with social media and marketing subjects.
As you know, changes are always happening in the world of social media. We have a lot to keep up with!
As social media becomes more a part of our daily lives, the way it is being used is evolving. For example, how the Academy Awards Played Out on Social is a demonstration of the power of social media to spread information and showcase live events. Social Media Today does a breakdown of the impact of social at the Oscars and a suggestion on how to use these types of events to promote your own business.
There is so much advice online for making social media more effective. Have you considered that some of that advice might not actually work for you? Hootsuite talks about the Popular Social Media Advice That You Shouldn’t Follow to get a peek at some suggestions that don’t work for everyone.
Have you tried out Facebook Live yet? The social media giant is upping their live streaming by featuring Facebook Live videos more prominently in their newsfeed. Read more in this Time magazine article, Get Ready to See More Live Video on Facebook.
See you next week with another edition of Top Three Thursday: Social News You Can Use.
Melody Jones is your social media aspirin. She helps take the pain out of social media for you!Check out her servicesand see which one can reduce your social media pain the most.
Welcome to my Thursday feature. Here’s where I link three useful and interesting articles from excellent information sources that deal with social media and marketing subjects.
